Posts by Maria McCann

About the author...

I'm the Enterprise Program Marketing Manager for Rackspace. I joined the Rack in early 2011 and I have 24 years experience within the IT managed services, software and interactive agency sectors - more than enough time to allow me to use my extensive knowledge of the Enterprise market to express an opinion or two! I am passionate about client-centric marketing and strongly believe in looking at all marketing initiatives from the target audience perspective, rather than Rackspace’s. “Being a Racker means putting the customer at the centre of everything we do – it’s great to be able to embrace this philosophy at the sales and marketing level as well as the support and services delivery level. Breaking the mould of the ‘traditional’ IT marketing approach to Enterprise engagement is very refreshing.”